Product
PHOTOGRAPHY
There are three primary categories within product photography – Ecommerce, Lifestyle and Fashion. Ecommerce focuses on showcasing products for online sales, while lifestyle demonstrates the use of the product in real-life settings. Fashion is a little different as it is only applicable to certain items like clothing and accessories and is based around using a model to inspire your targeted demographic.
Why it’s important –
Visual Medium:
Product Photography is inherently a visual medium, and online buyers rely on images to make purchasing decisions.
First Impression:
High-quality images make a strong first impression, adding credibility and building trust with customers.
Product Presentation:
Effective photography showcases the details, style, and quality of the products, making them more appealing.
Increased Sales:
Visually compelling images can significantly boost sales and conversions.
Flat Lay:
Focuses on laying out the clothing or accessories flat on a surface, often used for simple product shots.
Lookbook:
Creates a collection of photos that showcase specific products, often with models and styling, to inspire customers and build a brand aesthetic.
Lifestyle:
Shows the clothing or accessories in a real-life context, with models or props that help customers visualize how they might wear the items.
Testimonial
I've been working with Drew now for several months. He's been helping me with my product photography. I can't say enough about how happy I'm with his work and how he's helped my brand. Always a pleasure!
Ryan Vickery – Everyday Garments
Testimonial
I've been working with Drew now for several months. He's been helping me with my product photography. I can't say enough about how happy I'm with his work and how he's helped my brand. Always a pleasure!
Ryan Vickery – Everyday Garments