Lifestyle Product
Photography
Lifestyle product photography
Also known as in-context photography or candid shots, lifestyle photography is a more creative and playful approach, capturing products in their desired natural state. From everyday life to more exotic environments that have been designed specifically to enhance certain features or selling points.
Setting a product within scenarios is an opportunity to explain more to your audience, such as; interests linked to the product, ingredients used, complimentary materials, styling suggestions, and pairing products together creating collections.
I work together with my clients to create a foolproof strategy or can happily follow a detailed brief. I then use my initiative and creative flare to produce engaging content from in studio layups to out on location, using either solely the products themselves, or the addition of props, people and places, depending on the brief and client requirements.
Lifestyle imagery ultimately aims to help your customers envisage how they could use the product in their own lives, moving closer to that all important sales conversion.
lay ups
Testimonial
Working with Drew McDonald Photography was an absolute pleasure. Communication was seamless, and Drew truly understood and executed the brief to a high standard. He kept us informed throughout the entire process, ensuring everything stayed on track and delivering on time. The results spoke for themselves—stunning, high-quality images with impeccable editing. His creativity and professionalism were evident in every shot, and he provided plenty of options to choose from. Highly recommend working with Drew for exceptional photography!
– Alexandra Maniere, Vayu Living
Testimonial
Working with Drew McDonald Photography was an absolute pleasure. Communication was seamless, and Drew truly understood and executed the brief to a high standard. He kept us informed throughout the entire process, ensuring everything stayed on track and delivering on time. The results spoke for themselves—stunning, high-quality images with impeccable editing. His creativity and professionalism were evident in every shot, and he provided plenty of options to choose from. Highly recommend working with Drew for exceptional photography!
– Alexandra Maniere, Vayu Living
